About Passion for Cycling

We think cycling is the best sport in the world. No other sport sees success, drama, tragedy and euphoria so closely intertwined as cycling.

Whether it’s Peter Sagan catching on a jacket, or Wout Van Aert finishing exhausted in the Piazza del Campo, or Egan roaring into the Champs-Elysées...Sometimes, Shakespeare might as well be directing the race.

There is almost no other sport in which amateurs can have the same experience as pros. Every cycling tourist knows what it’s like to ride against the wind. Every amateur knows what it’s like to be “off the back” or “floating” over cobblestones. We all want to climb Mont Ventoux or the Alpe d’Huez and feel the experience of climbing the “Dutch Mountain”.

Wolvenberg, the company behind PassionForCycling.com, has been in the cycling industry since 1978. In conjunction with our Passion for Cycling dealers, we are promoting the Benelux brands you can find and buy on this website. Together, we make cycling faster, safer, and more comfortable and fun.

PassionForCycling.com is essentially the digital extension of your local bicycle dealer. Our online shop offers you the broadest range within our top brands, and the most amount of stock. You will also benefit from the service of a real local dealer. That way, PassionForCycling.com is also making a contribution to Dutch and Belgian society.

Our passion for cycling




It is our mission to get cyclists on their bikes faster, and more fashionably, safely and comfortably.


Mark Heylen

CEO, Wolvenberg

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